Dear diary. The team behind London Cocktail Week have launched London Wine Week, taking place 2nd – 8th June 2014. There will be a schedule of ticketed, bespoke events – tapping into the pop-up phenomenon and emerging street food movement.
A seven day celebration of the capital’s flourishing wine scene, set in some of London’s bars and restaurants; Wine Week is designed to expand the wine list and give your customers new confidence and knowledge when ordering.
The festival will promote new grapes, varieties and vintages usually unavailable by the glass. Trade users will get free entry, while punters buy a wristband for £10 to be part of the Wine Tours, and use the specially created pocket-sized guidebook which maps out all the venues taking part.
From wine vaults to classic hotel bars, top-end restaurants to tiny hidden gems – the London Wine Week wristband will qualify for premium wines by the glass and taster wine flights, each for just £5.
The festival will be championing independent wine merchants who open during the week to offer masterclasses, meet the maker sessions and discounts for wristband wearers.
Join the conversation @LDNWineWeek and head to www.londonwineweek.com to register for updates. Wristbands go on sale in April.