After 25 years of empire-building, Wolfagang Puck Esq is more everywhere than ever before. He is the statement you (or your institution) make when wanting to establish not merely up-market credentials, but the whole notion of cultured and cultural activity. Whether it’s a Wolfgang Puck sandwich, a Wolfgang Puck Café or the full Wolfgang Puck service, any kind of Puck presence is used as a measure of Progress.

How many people know that one of Wolfgang’s most trusted lieutenants , a Doctor Koblin, is a cardiologist ? How progressive is that ? No wonder the WPC ,with its caviar omelettes and smoked salmon (and caviar) pizzas, is making such a striking and welcome contrast to totally fast food: Wolfgang counters the infinity of burgers and maple syrup with surgical precision.

That’s why Wolfgang, with his aura of euro- conceptualism, has been cleaning up , not just among Museums, Conference and Cultural Centres across the USA, but also at Airports , Casinos and , of course, Hollywood (where else was Keanu Reeves rumoured to have proposed marriage but at WP’s Cut)
Find the fairy up the amazon

His latest converts? Well, leaving aside the campaigning for children’s nutrition ,. the cancer research, the hosting of Hollywood evenings and chat shows etc – Wolfgang is working in units of cities : having contributed to Las Vegas’ panoply of entertainments, his role in the massive Borgata complex, The American Grille, is helping Atlantic City to catch up with Vegas.

But the biggest plum is the Washington Newseum, a museum of News, in which Wolfgang will reign supreme throughout a massive 250,000 square feet over 7 levels : this area of customized service is to be called The Source by Wolfgang Puck.