Gordon Ramsay – he of the restaurant empire, Tourettes-like compulsion for obscenities, and fiery television personality – is becoming so ubiquitous that even on the other side of the world they have seen enough of him…for the moment at least.

Australia’s national newspaper, The Australian, has hinted that the country’s foodies may need a break from the potty-mouthed chef once his upcoming promotional tour is over. The star’s no-nonsense macho attitude on ‘The F Word’ has divided opinion Down Under, ensuring the celebrity chef is barely out of the papers. To heighten the hype, later this month Ramsay will fly over for Sydney Good Food and Wine Show. The visit will tie in with the publication of recipe book number ten, entitled ‘Gordon Ramsay’s Healthy Appetite’, which was inspired by ‘The F Word’.

Due to the – perhaps self-created – Ramsay-mania, The Australian asked: ‘is there a teeny-weeny possibility that Gordon Ramsay, he of the 12 Michelin stars and motor-driven mouth, is becoming overexposed?’

Luckily for Gordon, the proof was in the pudding, and the undisputable quality of recipes in his new book meant the article ended on a positive note.

The paper admitted his dishes are ‘delicious-looking…tasty and achieveable’ while being low fat.

‘Call Ramsay what you like (and by all means include an expletive)’, the article continued, ‘but this man has his food down pat’.

Once his self-promotion is over, Gordon will no doubt receive a warm Antipodean welcome when he returns to Oz. Knowing Gordon, welcome or not, he probably couldn’t give a…